Kramer, Larry2019-06-172019-06-171982YVL-1982-5bhttp://hdl.handle.net/20.500.11867/16818Originally recorded on cassette tape, the audio has also been transferred to wav and mp3 formats. 31 minutes and 50 seconds.Second part of a talk by Larry Kramer, who was the assistant manager and regional promotions director for B. Daltons, Seattle office. He was also vice president of the Pacific Northwest Bookseller's Association. The topic of his talk is Book Marketing and Promotion, What Sells and Why.Library--Plath ForumAudio fileSpeeches